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How I Think About Growth: Lessons from Scaling a Franchise Brand

How I Think About Growth: Lessons from Scaling a Franchise Brand

by A.J. Titus | Sep 24, 2026 | Lessons

I want to be upfront about something. The big growth years at Signarama, the real hockey stick from zero to where we are, that happened under my dad and Jim Tatem. I have seen growth in my tenure, but I did not build the foundation. I inherited it. What I’ve been...
What Franchisors Get Wrong About Supporting Their Owners

What Franchisors Get Wrong About Supporting Their Owners

by A.J. Titus | Sep 10, 2026 | Lessons

What do franchisors get wrong about supporting their owners? I think franchisors sometimes focus too much on the relationship and not enough on the success of the franchisee. That sounds like a strange thing to say, because relationships matter enormously in this...
Building a Team in a Small Business: The Hiring and Culture Lessons Franchise Owners Learn the Hard Way

Building a Team in a Small Business: The Hiring and Culture Lessons Franchise Owners Learn the Hard Way

by A.J. Titus | Aug 20, 2026 | Company Culture

Staffing is one of those topics I hear about constantly. From owners in small markets and large ones. From people in their first year and people who have been running their locations for fifteen years. The problems are the same. They just get bigger as the business...
What Makes a Great Franchise Market (And How Owners Get Location Wrong)

What Makes a Great Franchise Market (And How Owners Get Location Wrong)

by A.J. Titus | Aug 6, 2026 | Franchising

This is a hard one to answer honestly, because the data does not say what most people expect. When I look across the Signarama system globally, I see some of our most impressive success stories in markets where you would say: absolutely not it’ll never work. Too...
The Leadership Lessons I Didn’t Learn in Business School

The Leadership Lessons I Didn’t Learn in Business School

by A.J. Titus | Jul 23, 2026 | Lessons

I didn’t learn the most important leadership lessons in a classroom. I am not sure if anyone really does. The lessons that have actually stuck with me have come from showing up in the real world, making mistakes, watching people who did it well, and being honest...
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Executive Director of United Franchise Group & President of Signarama
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